How can I find blog post keywords? To raise your search engine ranking, are you keen to learn more about it? If so, remain right here!
By choosing the appropriate keywords, you can draw in your target audiences and increase the visibility of your blog. However, how can you select the most pertinent ones to match your content strategy?
This guide offers tried-and-true advice on finding the best keywords. Learn how to compare keyword difficulty and optimise your content with research tools.
Let us get started right away!
- Knowledge of Keywords and Keyword Analysis
Suppose you are using Google to find the “latest gaming laptops.” Keywords are the terms you enter into the search bar.
The terms or phrases people use to search for information online are known as keywords. The most relevant results are displayed to you by search engines because they understand what you’re looking for.
Keywords are also crucial for getting people to notice your content. Consider using keywords like “easy baking recipes” on your cooking blog. Your blog will then be discovered by more people looking for it.
Going forward, conducting keyword research for your website or blog is similar to playing detective. It all comes down to figuring out what words and phrases people are looking for. As a result, you can incorporate them into your content and draw in the appropriate audience.
Consider it as determining what people are interested in or what is trending. Next, utilise those terms to improve your blog’s Google visibility. Without this, your blog could be a secret gem that nobody is aware of!
- The Importance of Selecting the Best Blog Keyword
Before diving straight into the advice, be aware that keyword selection is very important, particularly for bloggers and website owners. See its importance here:
Boost Traffic and Search Engine Ranking: Using the appropriate keywords makes your blog show up higher in search results and attracts more natural traffic.
Improves Audience Targeting: As people look for pertinent content, your blog reaches the right people who are interested in your niche.
Discoverable Social Media: By using keywords, audiences can quickly locate your content on various social media platforms.
Improved Brand Authority: Consistently ranking for pertinent keywords builds credibility and trust in the brand.
Performance tracking: Measured data from used keywords is used to assess and improve content strategies.
Boosts Monetisation Goals: Targeted traffic helps monetisation goals like increased revenue, affiliate sales, or product purchases.
- Tested Strategies for Identifying Blog Post Keywords
Let’s now examine the tried-and-true methods for determining the best keywords for blog entries. Let’s get started!
- Recognise the purpose of your blog.
Before conducting a keyword search, stand back and ask yourself:
What is the true purpose of my blog?
Knowing the purpose of your blog is the first step towards conducting efficient keyword research. It enables you to specify a precise goal. Additionally, this helps you select keywords that will draw in the target audience and support your mission.
A glimpse of this procedure can be found here!
Determine Your Niche: Concentrate on a topic that interests you as your blog’s niche. Indicate whether your blog is about technology, travel, or fitness.
Determine Who Your Audience Is: Consider your audience. To help them choose search terms, list all of their questions and interests.
Establish Specific Objectives: Decide whether your blog’s objective is to increase engagement, create leads, or increase traffic to inform your keyword strategy.
Monitor Your Rivals: To determine where you fit in, look at blogs that are similar to yours and see what subjects and keywords they cover.
Knowing the purpose of your blog will help you choose keywords that will raise your search engine rankings and draw in your target audience.
Therefore, spend a few minutes outlining the goal of your blog and the audience you hope to reach. Clarifying this greatly facilitates your keyword research.
- Make Use of Keyword Research Resources
After determining the purpose of your blog, it’s time to use keyword research tools to identify the best keywords. With the aid of these tools, you can learn what your target audience is looking for, how frequently they use those terms, and how competitive they are.
You can improve your chances of ranking higher on search engines like Google by making data-driven decisions rather than relying solely on guesswork.
Therefore, we suggest the following best resources for keyword research:
- Semrush:
Semrush is a full-featured SEO toolkit that includes numerous tools for researching keywords. By using them, you can identify competitors, analyse keyword volume, and determine the top-ranking keywords of your competitors to identify keyword gaps and opportunities.
Features:
The following list highlights a few Semrush keyword research tools:
- You can examine a keyword’s metrics in the Semrush database by using the Keyword Overview tool.
- You can rank for billions of keywords listed by the Keyword Magic tool
- Your site’s search ranking is provided over time by the Position Tracking tool.
- You can create a comprehensive list of your keywords using the Keyword Manager.:
2. Ahrefs is a comprehensive tool for backlink analysis and keyword research. Top organic keywords, their positions, rank movement, and other information are displayed in organic keyword search reports.
Features:
The following list highlights some Ahrefs keyword research features:
- Comprehensive keyword metrics are available in the Keyword Explorer.
- Top-ranking pages for a keyword are provided by SERP (Search Engine Results Pages) analysis.
- suggests several related keywords that may be matching or trending.
- displays a keyword’s search volume, ranking, and possible traffic.
- Google Search Console
Google offers a free tool called Google Search Console that shows you the precise keywords people use to find your blog. It assists you in monitoring your progress and improving the visibility of your blog posts.
Features
Some features of keyword research are highlighted in the list below:
- gives you information about the keywords that your website is currently ranking for.
- displays the precise search terms that people used to find your website on Google.
- Find underperforming keywords that receive a lot of impressions but few clicks.
- monitors the evolution of your website’s ranking for particular keywords.
- evaluates the performance of keywords on various devices.
- Recognise the Purpose of Your Search
Understanding search intent—the rationale behind a user’s search query—is now essential. It provides a straightforward response to the query:
What does a person hope to find when they search for this keyword?
Knowing search intent facilitates:
- Make content that satisfies user requirements.
- Steer clear of pointless keywords.
- increases the likelihood that you will rank higher.
- increases user involvement.
How Can I Find the Intent of a Search?
You can look for SERP features to determine the search intent behind a keyword. Google features that reveal the intent include reviews, shopping ads, and frequently asked questions.
However, using an SEO tool is the best option. You can filter keywords according to intent types by using tools like Ahrefs and Semrush, which show search intent data. The “Intent” feature of Semrush tools makes it simple to filter keywords according to search intent.
For example, you can see intent labels for various keywords in the Keyword Magic Tool. You can focus on the kinds of keywords that fit your blog’s objectives by using intent filters to reduce the size of your list.
If you manage a fitness blog, for instance, you can filter for both commercial and informative keywords. The top results for “how to lose belly fat” will probably be informational, pointing to blog entries and tutorials.
You will have a more specialised list that is suited to your content strategy after you have filtered the keywords.
- Make your content more LSI-friendly
After that, words and phrases that are closely associated with your primary keyword are known as LSI (Latent Semantic Indexing) keywords. Locating them enhances your content’s relevance to user queries and helps search engines comprehend its context.
Start by using the seed keywords to find LSI keywords that are similar to related keywords. Simply type “strength training” into the Keyword Magic tool.
Go to the “Questions” and “Phrase Match” sections this time. To increase the relevance of the content, you can find contextually related terms there.
For instance, “functional strength training” or “pilates strength training” are two LSI keywords that could be generated from the provided seed keyword.
- Utilise Google’s Recommendations
Google has features and tools built in to help you learn a lot about user behaviour and search trends. You can target high-potential keywords to produce blog content by examining Google’s recommendations and search engine results pages.
Here are a few strategies for using Google’s keyword recommendations.
- Make use of Autocomplete
- Look Up Related Search Terms.
- Other Enquiries
- SERP Analysis
- Examine the Search Volume Each Month
Knowing a keyword’s monthly search volume is essential for choosing which keywords to focus on in your blog. To assess a keyword’s potential to generate traffic, it shows the frequency of monthly searches.
Therefore, the potential audience increases with the volume of searches. But there will be more competition as well.
Here’s how to examine it using Semrush’s Keyword Magic tool!
Start by launching this tool and entering a niche-related keyword. Let’s use “home workouts” as an example, and then select “Search.”
After that, look at each keyword’s “Volume” metric. Now, be careful not to target keywords that have zero search volume, as this indicates that they won’t generate any significant traffic.
Additionally, here are some tried-and-true guidelines for assessing search volume:
Use both low-volume and high-volume keywords to balance competition and reach.
To increase your chances of ranking, give priority to keywords with a high search volume and little competition.
- Examine the Keyword Difficulty Comparison
You can use the keyword difficulty (KD%) metric to estimate how difficult it will be to rank for a given keyword in the top 10 search results. A scale ranging from 0 to 100 is used to measure it. In this case, tougher competition is indicated by a higher percentage.
All things considered, knowing the difficulty of a keyword enables you to rank for the easier keywords first. You save time and money by doing this.
You can use Semrush’s Keyword Magic tool to enter your keyword and get an analysis of its difficulty. Let’s use the term “home workouts” in the same example.
Now pay attention to the “KD%” column, which displays each keyword’s degree of competition.
The meaning of the KD% levels is shown in the table below:
| KD% | Level | Description |
| 0-30 | Low Difficulty | Easier to rank for, ideal for new blogs or websites. |
| 31-60 | Medium Difficulty | Medium competition, so it requires good content with essential SEO effort. |
| 61-100 | High Difficulty | difficult to rank in the absence of strong backlinks and domain authority. |
Like search volume, you can quickly identify low-competition keywords by using the KD% filter. Simply select the output keywords to rank among them and set the range to be between 0 and 30.But make sure the keywords also have a lower search volume. This offers a greater chance for growth and visibility.
With a moderate level of difficulty and a consistent search volume, “Can you work out at home on a fatigue mat?” might be the best keyword to use in this situation.
- Pay Attention to Long-Tail Keywords
Despite their attractiveness, high-volume keywords are difficult to rank for due to intense competition. You can concentrate on long-tail keywords in addition to selecting keywords with a moderate volume and KD%.
When searching for in-depth information or answers, people use long-tail keywords, which are longer and more focused phrases.
Since long-tail keywords target a specific audience with a clear intent, they typically have lower competition and higher conversion potential than short, generic keywords.
Therefore, use long-tail keywords if you want a more specialised, lower search volume keyword. When used properly, a blog can increase conversion rates and user engagement.
For instance, a long-tail keyword like “easy weight loss tips for beginners at home” is easier to rank for and more targeted than a broad keyword like “weight loss.”
You can try entering a broad keyword and a long-tail keyword separately on the Keyword Overview tool. As a result, long-tail keywords typically have low competition and difficulty.
- Discover the Keywords for Which You Are Already Ranking
Analysing your blog’s current keyword rankings is one of the best ways to identify profitable keyword opportunities. Google views your content as relevant for those queries even if your pages are not among the top search results.
Let’s access the performance reports for your blog using Google Search Console (GSC):
To begin, launch this tool and select “Search Results” from the Performance menu. Locate the list of search terms your website ranks for by selecting the “Queries” tab there.
Look for keywords that are on page 2 of search results and have room for improvement if your position is between 11 and 20.
You can then select the “Export” button located in the upper-right corner. Next, select your preferred format, open the file, sort the keywords by position, and then do additional analysis based on priority.
Additionally, you can arrange and examine the gathered keywords using Semrush’s Keyword Strategy Builder. To find the best keywords, simply add them to a list.
- Select the Main Keywords
To optimise your blog content and make sure it ranks highly in search engines, you must choose the appropriate primary or target keyword. It’s the term with the highest search potential within your niche and best captures the subject of your page.
Additionally, the following justifies the importance of choosing your primary keyword:
- It increases search visibility and helps your content rank higher in search results.
- Keeps your content in line with user intent by minimising keyword cannibalisation.
- Adds it to important components like title tags, headings, and meta descriptions to enhance on-page SEO.
Here’s the overall process we came across with to pick the best primary keyword
| Step | Discription |
| Review Your Keyword List | Take the list of keywords you gathered during research and identify potential primary keyword candidates. Consider metrics like search volume, competition level, and search intent. |
| Check Competitor Rankings | Use Semrush’s Organic Research Tool to analyse the top-ranking page for your chosen keyword. Look at the keywords the page is ranking for and see if there’s a better, higher-volume variant you can target. |
| Compare Keyword Variants | Sometimes, closely related terms may have different search volumes and ranking opportunities.
For example, if your original choice is ‘home workout plan’, and you find ‘at-home workout schedule’ ranks higher with similar intent, it may be a better choice. |
| Confirm with SERP Analysis | Enter your chosen keyword in Google or Semrush’s SEO Content Template tool to check if top-ranking pages are the same for similar keywords.
If results are identical, Google likely treats them as interchangeable. This helps you choose the best version. |
In conclusion
That concludes it! You have now completed this blog post keyword research guide.
To put it briefly, employing the appropriate keywords can help your content appear when people are most in need of it. Therefore, employ these techniques when determining the keywords for your blogs.
